We look at mobile phone 150 times per day! The most time goes to ordinary things like messaging, voice calls and clock!
Here is more detailed break down:
Messaging related 23 times per day Voice call related 22 times per day Clock 18 times per day Music Player 13 times per day Gaming 12 times per day Social Media 9 times per day Alarm 8 times per day Camera 8 times per day News and alerts 6 times per day Calendar 5 times per day Search 3 times per day Other random web browsing 3 times per day Charging phone 3 times per day Voice mail 1 times per day Other miscellaneous uses 10 times per day
Happy New Year is almost behind us. The celebration of the New Year seems like a profound hope that everything can be changed and done differently.
1/1 is like a the chance for the new begining, hence the New Year's resolutions, new plans, crowds in gyms....
The glimpse of hope for the brand new "me" & "life" and then we come back to where we were on 31/12 and if lucky and mostly determined and ready for a hard work, you will keep on evolving from there and making the change happen.
So don't make promises you can't keep, start working.
Creativity can't be taught. Creativity is the mix of hard work and good stimulants. Here is 36 min. of goodness from John Cleese on how to create the perfect conditions for creativity to appear.
The key challenge is to create the time and space that allows for reflextion. Having the courage to move away from behind the computer screen and let the thoughts flow freely and do the unexpected connections.
I have stumbled upon Psy and his Gangnam Style two month ago and I was very entertained by the good beat and kitschy video. But it seems like there is more to "Gangnam Style" than just being a South Korean summer hit. Psy has taken the world by storm, got a lot of attention from the international media, got an American record deal and taught Britney Spears the moves.
Everybody loves a horse - riding dance, but there is more to Gangnam Style than just catchy tune and cheesy moves. "Gangnam Style" is a good example of how to create content that lives and breathes in digital, content that people wants to share and engage with. Psy has cracked the code of storytelling: the story is not what your tell but what others make out of it. His video not only generated over 300 mil. views but also a lot of parodies, remakes, mash-ups that bring even more attention and conversations.
Psy has planned from the very beginning not only for the distribution of his video, by choosing to remove copyright from his video, he gave people the right to redistribute his work, encourage them to create their own versions of the video...and there are plenty of those.
What is also interesting about the video and especially the horse-riding dance, Psy has asked the Korean dance community for their input when choreographing the dance. It has given him for sure a lot of credit in the community and helped to promote the video.
He has probably also touched some cultural tension with his mocking-up of the rich and those who pursue the dream of being like the rich. Blogger of My Dear Korea told The Atlantic, the video is an ironic look at “Gangnam itself but it’s also about how people outside of Gangnam pursue their dream to be one of those Gangnam residents without even realizing what it really means.”
Here is the original video and the funniest parodies
PSY vs LMFAO - Sexy Style (Mash-up) - fit perfectly together
PSY - "MIKO STYLE" (Gangnam Style) Parody By Miss Korea 2012 Contestants
Lifeguard Style (Gangnam Style Remake) - the remake got the lifeguards fired
In a few days I am taking away on the vacation into the wild. I have been feeling kind of anxious the past few days and today I've just realized that it is simply because I will be visiting places where there is no mobile coverage. What scared me is not the fact that I will be disconnected, but the fact that I will not be able to Google things up when I need a help or guidance. It is rather scary how dependent I've become on the instant access to the information. I apparently suffer from nomophobia - the fear of being out of mobile phone contact.
For nomophobics access is everything. There are many companies who utilize this and provides the solutions like: iPavement - the first intelligent pavement with its own operating system and suite of apps that embeds WiFi hotspots in the street, or a "soda" machine that dispenses internet access to mobile phone in the public space by Coca Cola - Coke Happiness Refill. The name says it all.
Well, it all looks amazing but I guess it will be healthy for me to try to face my nomophobia and enjoy my time off without instant sharing with the world.
I love this picture by Scott Macklin showing young boys watching Super Bowl on TV 2012. Nothing to add. The Almighty Second Screen. There are no two worlds. Online and offline are merged. This is the real revolution - we have adopted the new behavior.
The Havas Media Lab has conducted a research that shows most people wouldn't care if 70% of brands disappeared. Only 20% of global brands noticeably improve people’s quality of life.
People don't care about brands, people care about their lives and social ties.
It means we have to focus more on how to create a value for people, make their life easier, more meanigful. It means we need to shift away from just only focusing on what we should say as a brand.
People don't care what we have to say. They just want their problems solved.
Brands need to become meaningful and "enhance the well-being of individuals, communities and the environment, making people and society flourish."
Simple. Requires less bullshit and more great shit.
“We are not self-made. We are dependent on one another. Admitting this to ourselves isn’t an embrace of mediocrity and derivativeness, it’s a liberation from our misconceptions.”
I love this idea of low-tech augmented reality from Philips that came up from a simple consumer insight: Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles.
How do you change the behavior than to create interest in grooming kits. No beard, no grooming.
Philips take on this is awesome; they have created "Low-tech Augmented Reality Mugs" to show any possible look the young guys can have when grooming. Simple.
It proves that the great communication is not about "digital at heart" but about awesome ideas that address people needs and help them to make decision or have great experiences....and sometimes it may be that digital is perfect for this task, sometimes a simple mug is enough.
The new Carlsberg TV ad,’Crate Escape’, is a humorous take on the film ‘The Great Escape’. It is an entertaining story of a trip to spa...Well, as you can imagine this is not the man's thing and he is not exactly enjoying the experience. So he creates the master plan of the crate escape with other guys to get to well deserved Carlsberg.
The second screen experience is increasingly taking over the living rooms with more and more people expanding their passive TV viewing patters with tablets or phones. Microsoft is trying to fill the gap with Xbox SmarGlass. The whole idea is about enhancing the viewing experience, make it more interactive and interesting. Multiscreen experience represents a great opportunity for advertisers and it's going to be exciting to see how brands embrace this new behavior and deliver on it.
